Andrea ViernesValue content shows you know the basics, but it may not always give potential franchisees the clarity they are looking for. What helps them decide to work with you is seeing your perspective, your values, and your human side. Those are the parts they cannot get from a quick search.
Andrea ViernesReferrals and word of mouth are valuable, but they are not always reliable. Without a connected process, franchise consultants often face gaps with busy periods followed by silence.
Andrea ViernesConsultants who make CRM part of their foundation find it easier to grow and maintain strong relationships with franchisees. Those who delay often face scattered communication, missed follow-ups, and frustrated prospects who walk away.
Andrea ViernesManaging leads without a CRM is like running a franchise without systems. It might work when you're small, but it becomes impossible as you grow.